Miquela

Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a virtual singer and social media personality. She was created by Trevor McFedries and Sara DeCou as a 19-year-old girl, often described as a "robot" of Brazilian-American heritage. The character began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion. Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. Her account gained more than a million followers within its first two years. Miquela released her debut single "Not Mine" in 2017, followed by a series of singles.